Politics and advertising should also be excluded from the field of cult research. Although manipulation also occurs here, it is the widely recognized pursuit of profit and power that is so evident here, the target clientele so vast, and the public perception is so wide, that the sectarian elements do not seem dangerous. However, it happens anyway, that the activities of the group lead to a spiral of compulsion, as in the case of Lodge P2 – secret initiation brotherhood, which has committed many crimes, or Amway5 – a direct selling organization, which gradually became sectarian, transforming into an organization with a pyramid structure.
